MAXHOSA BY LADUMA
MAXHOSA BY LADUMA is a
South African knitwear brand founded in 2012 by Laduma Ngxokolo with the desire
to explore knitwear design solutions that would be suitable for amakrwala
(Xhosa initiates). His initial vision was to create a modern Xhosa-inspired
knitwear collection that would be suitable for this market. As a person who has
undergone the process, Laduma felt that he had to develop premium knitwear that
celebrates traditional Xhosa aesthetics.
Along his journey into
exploring traditional Xhosa beadwork patterns, symbolism and colours, he
discovered that they would be the best source of inspiration, which he then
reinterpreted into modern knitwear.
MAXHOSA BY LADUMA showcases the beauty, culture, language and aspirations of the Xhosa people. Evolved and amended in a modern design context, it translates into a form that resonates with multiple fashion markets globally.
The brand aspires to become a leading African luxury, premium and mass heritage fashion & lifestyle brand.
2010 International Society of Dyers and Colourists Design Award
2010 International Representation Award
2011 Marie Claire Prix De Excellence Best Emerging Designer Award
2012 Nelson Mandela Metropolitan University Rising Star Award
2014 Premium International Best Emerging Designer for SS15 Menswear
2014 Africa Fashion International Emerging Designer of the year award
2015 Vogue Italia Scouting for Africa Award
2015 Yoox.com Who is Next Dubai Award
2016 Design Indaba Most Beautiful Object in South Africa Award
2016 Emerging Designer: Eastern Cape Entertainment Stars Awards
2016 Most Stylish Designer: SA Style Awards
2016 Fashion Designer of the Year Southern Africa: ABRYANZ Style and Fashion Awards
2017 Pride of Africa: Africa Fashion Week Barcelona Awards